Following research and understanding your business needs, I develop and present strategic marketing recommendations. I produce cohesive plans, collaborating with your stakeholder network. I assess your industry, competition and your business to position you in a a way that appeals to your audience.

Need help with researching product or market development? I can support with market scoping, identifying key information sources, relevant market players, and the main marketing issues that need to be addressed and explaining the opportunities.

I’m passionate about creative campaigns, compelling content and inspirational copywriting. With an omnichannel approach I ensure your message is integrated and optimised across all platforms – print, TV/VOD, digital, web, email, social media, content marketing, PR, influencer outreach, OOH and sponsorship.

Whether you’re an entrepreneur on the starting blocks or an SME looking to grow brand awareness, create differentiation and competitive advantage. From conceptual ideation to execution, I work with your incumbent suppliers or my trusted talent partners.

Optimise your customer journey with a fully integrated CRM system. Automate your digital footprint and personalise communications for perfectly timed customer interactions.

Looking for a creative way to extend your reach? More important than telling a story, is giving a story to tell. Brand partnerships connect audiences with a potential initiative or cause, by meeting them in the place where they already gather with relevant content.

I can guide you through costly decisions, challenging plans and get the very best value from your marketing partners. If you’re seeking to undertake a tender process for prospective agencies I can help you define an impartial process which sets out clear expectations and focuses on agency capabilities and performance.