Your agile marketing support.

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Let me Introduce myself.

Hello I’m Meryl Laisney, founder of Iter Marketing, a marketing consultancy specialising in strategy and storytelling.​

I draw on 20 years’ experience of strategic marketing management across B2B and B2C in UK and International markets working with budgets of all sizes.

I love to roll up my sleeves with a collaborative approach to tackle your gritty challenges and connect with the consumers and clients you want to reach.

My Background

Sharing knowledge.

  • Following research and understanding your business needs, I develop and present strategic marketing recommendations. I produce cohesive plans, collaborating with your stakeholder network. I assess your industry, competition and your business to position you in a a way that appeals to your audience.

  • Need help with researching product or market development? I can support with market scoping, identifying key information sources, relevant market players, and the main marketing issues that need to be addressed and explaining the opportunities.

  • I’m passionate about creative campaigns, compelling content and inspirational copywriting. With an omnichannel approach I ensure your message is integrated and optimised across all platforms – print, TV/VOD, digital, web, email, social media, content marketing, PR, influencer outreach, OOH and sponsorship.

  • Whether you’re an entrepreneur on the starting blocks or an SME looking to grow brand awareness, create differentiation and competitive advantage. From conceptual ideation to execution, I work with your incumbent suppliers or my trusted talent partners.

  • Optimise your customer journey with a fully integrated CRM system. Automate your digital footprint and personalise communications for perfectly timed customer interactions.

  • Looking for a creative way to extend your reach? More important than telling a story, is giving a story to tell. Brand partnerships connect audiences with a potential initiative or cause, by meeting them in the place where they already gather with relevant content.

By combining analytical insight and creative storytelling, I work to plan and refine your marketing efforts. I offer flexible marketing solutions to capture and convert your best prospects, taking your business in the right direction.

Here to help…

Ambitious growth aspirations but grappling with resource constraints? Looking to tell your story in a human and meaningful way? Wanting to turn clarity into scale through the right channels? I’d love to jump on board.