Services
What I offer
Marketing health check
The health check helps identify any issues in your current marketing activity so that you can make a solid plan. I explore your current situation and present what you need to prioritise. I take your business on a journey with key questions, analysis and recommendations to help you understand where marketing aligns to your business. Where agencies might specialise in one area, for example digital, social or PR, I can work with your senior leadership team, to see where this fits in the bigger picture.
Client support
Perhaps you are undertaking annual business strategy planning and need the support of a senior marketing strategist. You might be seeking to set solid campaign planning foundations to support the team in the future. Are you undertaking one-off projects like brand development or a website launch or looking to trial something new like a brand partnership but don’t have the expertise in-house? If your business is new, or resource is limited, you don’t want to spend your budget on a full time strategic marketing hire. I can help!
Marketing masterclass
A marketing masterclass provides training with a takeaway marketing toolkit. Whether you’d like the focus to be on strategy, campaign planning, PR or social media - I provide you with the foundations to deliver marketing that helps achieve your business goals. Run as a group or on a one-to one basis to develop your team capability. The sessions are interactive and can use your ‘real life’ business challenges.
Agency support
If you’re an agency looking to dip into my expertise, I’m happy to get to grips with a problem with no drama and a fresh approach. If you’re looking for support on pitching or strategic campaign development, I bring experience from a diverse range of sectors including tourism/travel, financial, sports, healthcare, housing, creative and digital. Only contract my services when you need them.
Who I work with?
Marketing professionals & teams
SMEs lacking dedicated marketing resource
Start-ups
C-suite executives
Agencies
Results focused
“Meryl was a consummate professional and was always passionate about helping our industry be more productive and Jersey be more attractive to visitors. She consistently demonstrated a strong work ethic and was a valuable asset to our senior team.”
— Keith Beecham, Previous CEO, Visit Jersey
