I draw on 20 years’ experience of strategic marketing management across B2B and B2C in UK and International markets working with budgets of all sizes, from several thousands to multi-million-pound spend.

As the former Head of Marketing & Product at Visit Jersey, I delivered award winning, memorable campaigns that grew Visit Jersey’s brand awareness and made remarkable progress in reversing years of tourism decline in Jersey. Previous to this, I supported the delivery of marketing strategy across global financial and professional services institutions.

With a passion for place making and partnerships, I specialise in marketing and communications in complex stakeholder environments. Over the years, I have worked across a diverse range of sectors, including:

• Tourism/travel

• Financial & professional services

• Sports

• Healthcare

• Construction & housing

• Creative

• Digital

One common thread in all these businesses, large and small, has been the importance of developing a strong brand through a well defined strategy. Tech savvy, I advocate the role digital can play in delivering growth ambitions.

My love for marketing cemented during my Mphil in Business Administration from The University of Manchester. This has enabled me to balance academic rigour with practical relevance. I have been awarded a Fellowship from the Institute of Place Management.

With a professional and collaborative approach, I harness extensive knowledge and experience to act as a trusted advisor to your senior leadership team and inspire internal team learning, using coaching and mentorship.

Iter Marketing was inspired by the Latin meaning of "iter", as purposeful journey. Strategy is the map, and tactics are the pathway. They both work together to take you to your destination and achieve your business goals. So here I am, ready to help take your business in the right direction with flexible marketing solutions.