Renowned for delivering award winning, memorable campaigns across all media including TV, print, digital, radio and social to increase brand visibility and drive engagement. Passionate about delivering communications which increase brand profile, tell brilliant stories and connect with target audiences in a meaningful, impactful and lasting way.

From annual business plans to creating strategic marketing plans which align to organisational goals. Experienced in facilitating steering groups and stakeholder action groups across the private, public and voluntary sectors to influence change. Recent clients include Jersey Sport and Jersey Island Geopark as well as numerous firms within the professional and financial services and construction sectors.

Launched a first-of-its-kind partnership with Strava positioning Jersey as a mecca for sporting events and activities. Generated a 14% increase in off-island marathon visitors y/y and delivered an incremental spend of over £275k. Recognised at WTM London as how to engage audiences through new tech.

Led emotive campaign development to drive brand awareness for international dispute resolution law firm, Baker & Partners to celebrate their. 20 year anniversary. By leveraging brand storytelling for a social first LinkedIn campaign, 'Practice Makes Perfect' increased web traffic by 950% in 6 months and garnered referrals from key targets.

Solid track record of achieving extensive media coverage for clients. During my time at Visit Jersey, I capitalised on PR in national media profile to generate a record £8m in EAV (equivalent advertising value). Whether it is through press releases, awards, opinion pieces, features or story pitches to journalists, I achieve impactful, high-visibility coverage across target media publications.

Recent high impact social campaigns include ‘Diary of a Failed CEO’ for Berrys Accountancy leveraging the power of AI and ‘Top Gran’ for Skywalker Flight Training. Extensive experience of utilising social media to increase brand awareness, improve engagement and drive customer advocacy.